If you have a bottle from Ribera del Duero, another from Rhône and third from Eger, what would you choose?
„In 2012 things turned different. We make wines to sell for others and we try to do something that could be famous and well-known in the whole World. In every country people are proud about what they produce and they think that these products are unique in the world. But they are not, unfortunately. Or not in the way we think.
If you have a bottle from Ribera del Duero, another from Rhône and third from Eger (let’s say the same quality level) what would you choose? I would beg 95% of the people would take the Ribera or the Rhône, and just 5% Eger. (Just because they are curious or they have a great memory about a 3-day-trip in Budapest, 10 years ago.) The difference is in the marketing work.
Not only today’s marketing but the fact that French and Spanish wines were long time commercialized worldwide. That’s what we need to understand, and that’s why Hungary (and also Slovakia, Slovenia, Romania, Serbia…) should do the biggest leaps amongst the historic wine regions. I believe we will arrive.”